Generated is a no-gender brand founded on the theory of the endless regeneration of the world.
The brand name is connected to the origins of the name of its founder Gaia, which refers to the Greek goddess of creation and the personification of Earth.
In Greek mythology, Gaia (or Gea), was the primordial goddess who generated all things and personification of the Earth.
Hence the word Generated.
Generated wants to represent the continuous development of the world, through a spiral that generates and regenerates, creating no gender Sneakers and T-Shirts for the new generations.
Generated wants to spread the idea that every individual is free to show his being also through what he wears, without the limitations imposed by stereotypes and prejudices.