#whoweare

About us

Generated is a no-gender brand founded on the theory of the endless regeneration of the world.

The brand name is connected to the origins of the name of its founder “Gaia”, which refers to the Greek goddess of creation and the personification of Earth.

In Greek mythology, “Gaia or Gea”, was the primordial goddess who generated all things and personification of the earth.

Hence the word “generated”.

Generated wants to represent the continuous development of the world, through a spiral that generates and regenerates, creating “no gender” Sneakers and T-Shirts for the new generations.

It wants to spread the idea that every individual is free to show his being also through what he wears, without the limitations imposed by stereotypes and prejudices.

#generatewhoyouare

gaia

Gaia Di Donato

CEO

Federica Di Donato

DESIGNER

Add to Wishlist
Wave A 172
84,90 67,90
Add to Wishlist
Prospective Grid B
39,90 27,90
Add to Wishlist
Outrider A 004
69,90 55,90
Add to Wishlist
Triangle Illusion B
39,90 27,90
Add to Wishlist
Human Bone B
39,90 27,90
Add to Wishlist
Iron A 1.0
78,00 54,50
Add to Wishlist
Wave D 162
84,90 67,90
Add to Wishlist
Elastic A 1.4
78,00 62,50
Add to Wishlist
Asphalt A 007
59,90 35,90
Add to Wishlist
Iron C 1.2
78,00 62,90
Add to Wishlist
Outrider E 003
69,90 48,90
Add to Wishlist
Asphalt D 006
72,90 49,90