Generated is born after a resarch on the origin of the name Gaia. In Greek mythology, Gaia is the personification of the Earth and one of the Greek primordial deities. Gaia is the ancestral mother of all life: the primal Mother Earth goddess. She is the immediate parent of Uranus (the sky), from whose sexual union she bore the Titans (themselves parents of many of the Olympian gods) and the Giants, and of Pontus (the sea), from whose union she bore the primordial sea gods. We can associate her to the concept of nature and creation. Nowadays, thanks to the constant technological progress, everything around us is generate with both natural and artificial sources. Generated, through Sneakers and T-Shirts wants to represent and spread this indissoluble connection.

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